A New Reality
for Brands

Altered helps brands navigate the ongoing evolution of the brand and consumer landscape.

Our Story

Originally founded to explore the impact of COVID-19 on brands, Altered recognizes that transformation, or disruption, is not a singular or even infrequent event—the world is constantly evolving. Altered’s network of ideas and perspectives helps brands adapt to these changing realities and build ecosystems designed for endurance.

Atlantic 57 is The Atlantic’s brand evolution firm. Visit our website here.

Latest Articles

home office desk

How Remote Work Can Change Brands For The Better

Caitlin Essig

Caitlin Essig
Creative Strategist, The Atlantic

empty seats lecture hall

Communicate With Your Community, Wherever They Are

Matt Bennett

Matt Bennett
Vice President and Chief Communications Officer, American University

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