Expanding on Global Thought Leadership
Marsh & McLennan Companies (MMC) is a global professional services firm that helps companies manage risks, identify new opportunities, enable capital flows, and overcome investment obstacles. Across its varying business units, MMC’s consultants help CEOs move from reactive risk management to proactive risk resilience. In 2015, MMC teamed up with Atlantic 57 to launch BRINK: a digital home for MMC’s Global Risk Center, which inspires collaboration among leaders on new ways to address global business threats. A daily read for global business executives, BRINK is a thought leadership platform covering all forms of risk facing countries, companies, and leadership teams today. The platform has seen immense success, however, we saw the opportunity to expand on its efforts in order to better meet the needs of its global audience base.
In 2016, we launched BRINK Asia as a sister platform to BRINK. The site provides greater weight and voice to topics of particular interest to the Asia Pacific region (e.g., societal aging, cyber risk, and political risk). It remains closely linked to the core BRINK brand, to its core areas of focus (Economy, Environment, Geopolitics, Society, and Technology), and to its content mix, web design, and functionality. BRINK Asia has helped raise the profile of MMC and the Asia Pacific Risk Center (part of the MMC Global Risk Center network) in the region.