We are a brand evolution firm. We design not just for disruption,
but for endurance. We build the enduring brands
people believe in. We are a brand evolution firm.

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OUR WORK

We help brands adapt to changing realities.

Our work is powered by insights drawn from The Atlantic’s best practices and our daily client collaborations.

The four visitors to your site (and how to hook them)
Special Report

Your Audience — Who they are and how to keep them coming back

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Chick-fil-A
Campaign Planning and Execution

Chick-fil-A — The story of a brand, told through a simple joy

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Ford Foundation
Audience Research

Ford Foundation — Launching a Movement Against Inequality

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The Communications Network
Brand Strategy

The Communications Network — A Digital-First Brand Identity to Connect Communicators

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Carnegie Corporation of New York
Campaign Planning and Execution

Carnegie Corporation of New York — Growing a Campaign to Celebrate and Empower Immigrants

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Brink Asia
Editorial Platforms and Tools

Brink Asia — Expanding on Global Thought Leadership

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American Medical Association
Content and Distribution Strategy

American Medical Association — Establishing a Cohesive Voice for a Leader in the Field

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MIT Solve
Editorial Platforms and Tools

MIT Solve — Building a Home for a Global Community of Innovators

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Mastercard City Possible
Editorial Platforms and Tools

Mastercard City Possible — A Platform to Shape the Future of Cities

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Allstate's The Renewal Project
Editorial Platforms and Tools

Allstate's The Renewal Project — Building a Movement to Rethink America from the Ground Up

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American Cancer Society
Editorial Platforms and Tools

American Cancer Society — Narrating the Numbers

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California Health Care Foundation
Content and Distribution Strategy

California Health Care Foundation — A Force for Change in California’s Health-Care System

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Marketplace
Strategic Planning

Marketplace — The Future of a Storied Media Brand

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World Food Program USA
Editorial Platforms and Tools

World Food Program USA — Evolving a Digital Presence to Solve World Hunger

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